Jos de Vries The Retail Company is in process of rebranding for regional DIY store Pure Materials in Moscow region. DIY chain has ambitious plans to grow in Moscow region market – the best market in Russia. For attract clients and win against international DIY-chains and constructive markets, top management decided to renovate store concept. After reconstruction store will loose only constructive image and will be more soft and female orientated. Logo of store also became more bright and attractive, it changes blue for orange, green and white.
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